Hansik Video Contest

Application unit

Application category

Name

Contact information

Inquiries

Name

Email

Title

Contents

소개

With the spread of the Korean Wave around the globe, the fan base of Korean cuisine, or hansik, also continues to grow!
In line with this trend, we have decided to stage #Play Korean Food,
a contest of hansik-themed videos, to highlight and share how food lovers of different regions and languages are exploring the charms of Korean dishes and expanding the reach of Korean cuisine.

  • Target

    Non-Koreans residing in Korea and beyond(Korean nationals and those with dual nationality not eligible)

  • Categories

    (1) Cooking with Kimchi

    Video showing easy-to-follow, time-saving, and fun ways to cook Korean dishes using kimchi and bringing friends and family closer together through cooking

    (2) Hansik Mukbang

    Video showing entertaining scenes of eating Korean dishes that are easily accessible *Mukbang: Mukbang, literally meaning “eating show”, refers to an online or TV broadcast in which the host consumes various foods, usually in large quantities.

  • Number of entries

    There is no limitation on the number of entries per applicant, but only one entry per applicant can be selected as a winner.
    ※ A team shall be considered one applicant, and any cash prize shall be provided to the team representative if selected as a winner.

  • Technical Requirements

    Videos produced using an ENG camera, camcorder, smartphone, etc.
    File format: avi, mp4, ect.
    Size (resolution): 1920 × 1080 pixels or higher
    Duration: No more than 30 minutes
    Filename format: [2020 #Play Korean Food]_Name of Applicant_Video Title

    Videos produced using an ENG camera, camcorder, smartphone, etc.
    File format: avi, mp4, ect.
    Size (resolution): 1920 × 1080 pixels or higher
    Duration: No more than 30 minutes
    Filename format:
    [2020 #Play Korean Food]_Name of Applicant_Video Title

  • Hashtag Requirements

    Hashtag in the filename: Make sure to place [2020 #Play Korean Food] in front of the video title
    Essential hashtags: #Play_Korean_Food #Hansik #KoreaFood #Play_Hansik, and other hansik-related tags

    Hashtag in the filename: Make sure to place
    [2020 #Play Korean Food] in front of the video title
    Essential hashtags:
    #Play_Korean_Food #Hansik #KoreaFood #Play_Hansik, and other hansik-related tags

  • Videos Disqualifed from Screening

    Those deemed to have rendered hansik in a negative or excessively provocative fashion
    Those deemed to fail to fulfill the purpose of the contest
    Those deemed to be focused on explicitly advertising specific products or brands (PPL)
    Those deemed to have attained “likes” and “views” in an abnormal manner (the organizer may request the submission of data for verification)
    Those deemed to be ineligible due to the failure to agree to personal data disclosure, etc.

  • Application Method, Screening Criteria, and Announcement of Winners

    Application period
    (November 30-December 6)

    (1st step) Upload your video on your SNS channel
    ()
    within the application period (November 30-December 6).

    (2nd step) Click “Submit a Video” on the contest website (www. playkoreanfood. com).
    *Enter your personal data and video URL for submission.
    *The application shall be complete after finishing both steps.

    “Views” and “likes” checking period
    (14:00, November 30-
    December 14)

    The number of “views” and “likes” for videos uploaded on applicants’ SNS channels
    ()
    within the application period (November 30-December 6) are checked.

    First screening
    (14:00, December 14)
    / Second screening(December 16)

    (First screening)
    14:00, December 14
    The top 30 videos are selected based on the number of “views” and “likes” confirmed during the checking period.
    ()
    * Disqualified entries are excluded from the screening.

    (Second screening)
    December 16
    Results of the first screening 70%
    (views 50% + likes 20%) Evaluation of the screening panel members 30% (planning and composition 15% + uniqueness 10% + creativity 5%)

    Announcement of winners
    (December 18)

    Winners are announced on the contest website and the cash prizes are delivered individually

  • Cash prizes

    USD 37,000 in total
    A total of 16 winners selected for each category

    Prize

    First Prize

    Second Prize

    Third Prize

    Honorable Mention

    Number of winning entries

    1

    2

    3

    10

    Cooking with Kimchi
    Cash prize (USD)

    5,000

    3,000

    2,000

    500

    Hansik Mukbang
    Cash prize (USD)

    3,000

    2,000

    1,000

    500

    ※ The award and the number of award winners may be adjusted depending on the level of work and the number of submitted works. In addition, if there is no eligible person, the award may not be awarded to the relevaant category.

  • Notes

    Participation in the contest will not be allowed when refusing to agree to the collection of personal data.
    Only the videos uploaded during the application period (as of the posting date on each applicant’s SNS channel and the contest website) shall qualify for the screening.
    If the uploaded video is deleted during the contest period or after the announcement of winners, its selection as a winner may be cancelled.

  • For inquiries

    #Play Korean Food Secretariat
    · Telephone: +82-2-749-9979      · Email : hansik@doitco.com

    #Play Korean Food Secretariat
    · Telephone: +82-2-749-9979
    · Email : hansik@doitco.com

개인정보 수집 동의서

1. Purpose of collection and use of personal data: To screen entries and select winners

2. Personal data items collected

※ items: Name, contact information (telephone number and mobile phone number), date of birth, email, and address of residence

3. Period of retention and use of personal data

Period of retention and use: From the submission of personal data to the end of the contest
Reasons: To provide services and improve the system
The provision of personal data may be suspended upon the user’s request or by the deletion of the user even before the termination of the period of retention and use.

4. The collected personal data is encrypted to protect the user’s privacy.

① The user may refuse to agree to the collection and use of his/her personal data.
② However, the user shall not be allowed to apply for the contest if he/she refuses to agree to the collection and use of his/her personal data.

참가서약서

I hereby pledge to abide by the following in submitting my entry to #Play Korean Food for non-Koreans organized by the Korean Food Promotion Institute.

All information submitted via the application form must be true. If any of the information is verified to be false, the selection as a winner may be cancelled and the prize withdrawn.

The awarding and prize delivery schedule shall be notified separately to each winner.

The winner’s copyright shall be vested in the producer.

The editable original file of the winning entry must be submitted upon the request of the organizer.

The copyright for the entry belongs to the applicant.

The winning entries may be arranged and posted on the websites and SNS channels of the Ministry of Agriculture, Food and Rural Affairs and the Korean Food Promotion Institute for publicity purposes and may continue to be used for public purposes throughout the future.

If the winning entry is verified to have previously received a prize in Korea or abroad, the selection shall be cancelled.

Any entry verified to have pirated or plagiarized the winning entries of other contests and/or copyrighted works of others shall be disqualified from the screening process, and any prize (including the cash prize) shall be forfeited.

The cash prize shall be provided after deducting 3.3% in tax based on the regulations set forth by the Korean government.

For winners from overseas, personal data shall be collected using email pursuant to Korean laws and regulations.
(Taxes and public charges shall be paid by the Korean Food Promotion Institute.)

he entry shall have no legal issue concerning copyrights (music, video images, photos, fonts, etc.), portrait rights, trademark rights, etc., and the contestant shall be held liable for any disputes in relation to such rights.

If personal data for the payment of the cash prize is not provided or the selected winner remains out of contact after being selected as a winner, the selection shall be cancelled and the cash prize shall not be paid.

If a team is selected as a winner, the organizer shall not be liable for any matter other than the delivery of the cash prize to the team representative. The team representative shall submit the entry with the consent of all other team members, and all legal and moral issues that may arise in relation to entry submission shall be assumed by the team representative.


You may refuse to agree to the above provisions. However, your refusal will restrict your eligibility for participating in the contest.
I pledge to abide by the above provisions and not to raise any objections in the future.

참가 신청하기
참가신청서 참가신청서
개인정보 수집 동의서

Title

Description of the video, including the summary and

Video URL

* The video URL refers to the web address of the video uploaded on your personal SNS channel (make sure to open it to the public).

Application category

Application channel

참가서약서 참가서약서

Name

Nationality

Contact information
(mobile phone number)

Contact information (mobile phone number)

* The applicant is liable for any issues that may arise due to the submission of inaccurate or false contact information.

Email

Application unit

참가신청서
개인정보 수집 동의서
youtube
instagram
참가서약서
youtube
instagram
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